Strategic Virtual Assistant & Online Business Manager

From scattered thoughts to intentional focus.

Whether your brain’s in full spaghetti mode or you already know what kind of help you need, I’m here to untangle the mess and keep things moving.
Start with Waffle & Write whether you’re mid-chaos or just overdue a proper think.

Or if you’re clearer (but just sick of doing it all yourself), we can skip straight to practical support that actually gets things over the line.

I bring calm, structure, and a strategic brain that spots what matters, without adding to the noise. No one likes faff.

Explore Services

Lily Attwell-Rowan providing calm, strategic virtual assistant support for small business owners

Lily Attwell-Rowan, a Somerset-based strategic virtual assistant, sitting in a colourful doorway

What I Offer

A waffle in the foreground with Lily Attwell-Rowan blurred in the background, writing on a large yellow Post-it note

Mid-chaos or just overdue a proper think.
this is your shortcut to clarity.

Waffle & Write

This one-off session is your shortcut to untangle the mental mess, organise your thoughts, and walk away with a proper written summary you can actually do something with.

Book Your Session

Lily Attwell-Rowan, a strategic virtual assistant, smiling in front of a black wall with blue graffiti lines

Practical support. Strategic brain.

Virtual Support

The behind-the-scenes support that keeps your business running… from the practical to the properly strategic. I sort what needs sorting, and think about the bits that need thinking, whether that’s your systems, your community, or the jobs that never reach the top of the list.

EXPLORE SERVICES

Lily Attwell-Rowan standing in front of a black wall covered with yellow Post-it notes

Helpful little shortcuts for your business brain.

Freebies

A few thoughtful tools, checklists, and templates to save you time, clear the fog, and get things moving.

GRAB THE GOODS

Hello, I’m Lily

I know what it’s like to wear all the hats.
The brain full of tabs. The to-do list that won’t quit.
That quiet panic of “what am I forgetting?”

At some point, doing it all yourself just isn’t sustainable, and that’s where I come in.

I help big-hearted business owners feel in control again.
Less juggling, more focus. More systems that actually work for your brain.

Whether you’re deep in the swirl or ready for steady support behind the scenes, I’m here to help.

Work With Me

Working with Lily as my VA has made such a huge difference to my business.

I’ve regained precious time once tied up in admin tasks, enabling me to focus on growing the business and pursuing exciting new opportunities.
Lily also undertook a complete revamp of my business website, which has already delivered tangible results.I’ve invoiced one major new project as a direct result.

She’s proactive and genuinely invested in helping your business.

I recommend Lily to any small business owner looking to reclaim their time and focus on working on their business, instead of in their business.
GR
HWC LTD
I’ve had the pleasure of having Lily on my team for a few months now, providing community management support. OMG she’s incredible.
Just stepped in, read the SOP and away she goes.
She’s adopted my ethics, she knows my products inside and out, she knows when to promote a resource and when to promote a paid for product.
Genuinely chuffed when she wanted to work with me.
Catherine Gladwyn
VA Trainer & Mentor
I had the pleasure of being one of the first to experience Waffle & Write and honestly, I can’t wait for the next one.
Lily gently untangled the chaos in my head and turned it into a colour-coded plan I could actually use.
Running two businesses, volunteering, and raising three kids means my brain never stops but in just 30 minutes, Lily brought the clarity I didn’t know I needed.
Everyone needs a Lily.
Chrissie Williams
Penguin Internet
My biggest concern before hiring Lily was that my instructions wouldn’t be followed. But I was pleasantly surprised — she stuck to the brief perfectly. Any changes I requested were handled quickly and efficiently. Lily is attentive, responsive, and truly reliable. If you’re looking for someone who listens, takes action, and gets the job done right the first time, I wouldn’t hesitate to recommend her.
Seema
Wild Sense
Lily took on a task for me that, to be honest, I was a bit unsure whether to ask someone else to do. Sorting a year of email receipts felt either too tedious or too basic, and I wasn’t sure if it was something I should outsource.

Yes, I could have done it myself… but would I ever have made myself sit down and actually do it? No.

Would I have done it as efficiently, swiftly, and easily as Lily? Also no.
Lily handled the task with calm, organised authority, helping it disappear from both my physical and mental to-do list almost instantly. She was a pure hummingbird of efficiency.

I would have left this job festering and likely felt frustrated doing it myself. I’m so glad I hired Lily to take it off my hands.

I wouldn’t hesitate to recommend getting in touch with her about any to-dos you don’t want to do.
Katie Needle
Katie N Brand Photography

I Believe

You’re overloaded.

You’re not behind.
You’re running a whole business and a life, without the support structure that kind of ambition actually needs.
Maybe your head’s full of tabs and half-finished plans.
Maybe you’re not drowning, just overdue a proper think with someone who actually gets it.
Either way, you don’t need more hustle.
You need clarity, structure, and support that works for your brain.

I’m Ready for Support

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Hi, I'm Lily Attwell-Rowan