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Strategic Virtual Assistant

From feral business brain to intentional focus.

Whether your brain’s in full spaghetti mode or you already know what kind of help you need, I’m here to untangle the mess and keep things moving.
Start with Waffle & Write if your brain’s full and your to-do list has gone feral.

Or if you’re clearer (but just sick of doing it all yourself), we can skip straight to practical support that actually gets things over the line.

I bring calm, structure, and a strategic brain that spots what matters, without adding to the noise. No one likes faff. 

Explore Services
Lily Attwell-Rowan providing calm, strategic virtual assistant support for small business owners
Lily Attwell-Rowan, a Somerset-based strategic virtual assistant, sitting in a colourful doorway

What I Offer

A waffle in the foreground with Lily Attwell-Rowan blurred in the background, writing on a large yellow Post-it note

Your brain is full. Your to-do list is feral.

Waffle & Write

This one-off session is your shortcut to untangle the mental mess, organise your thoughts, and walk away with a clear, colour-coded document to action.

Book Your Session
Lily Attwell-Rowan, a strategic virtual assistant, smiling in front of a black wall with blue graffiti lines

Practical support. Strategic brain.

Virtual Support

Hands-on help with systems, tasks, and the sneaky bits that slow you down. Think: tidy inboxes, sorted folders, workflows that work. Support available Mondays & Fridays during term time.

EXPLORE SERVICES
Lily Attwell-Rowan standing in front of a black wall covered with yellow Post-it notes

Helpful little shortcuts for your business brain.

Freebies

A few thoughtful tools, checklists, and templates to save you time, clear the fog, and get things moving.

GRAB THE GOODS
Lily Attwell-Rowan providing calm, strategic virtual assistant support for small business owners

Hello, I’m Lily

I know what it’s like to wear all the hats.
The brain full of tabs. The to-do list that won’t quit.
That quiet panic of “what am I forgetting?”

At some point, doing it all yourself just isn’t sustainable, and that’s where I come in.

I help big-hearted business owners feel in control again.
Less juggling, more focus. More systems that actually work for your brain.

Whether you’re deep in the swirl or ready for steady support behind the scenes, I’m here to help.

Work With Me
  • Working with Lily as my VA has made such a huge difference to my business.
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    I’ve regained precious time once tied up in admin tasks, enabling me to focus on growing the business and pursuing exciting new opportunities.
    Lily also undertook a complete revamp of my business website, which has already delivered tangible results.​I’ve invoiced one major new project as a direct result.
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    She’s proactive and genuinely invested in helping your business.
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    I recommend Lily to any small business owner looking to reclaim their time and focus on working on their business, instead of in their business.
    GR
    HWC LTD
  • I’ve had the pleasure of having Lily on my team for a few months now, providing community management support. OMG she’s incredible.
    Just stepped in, read the SOP and away she goes.
    She’s adopted my ethics, she knows my products inside and out, she knows when to promote a resource and when to promote a paid for product.
    Genuinely chuffed when she wanted to work with me.
    Catherine Gladwyn
    VA Trainer & Mentor
  • I had the pleasure of being one of the first to experience Waffle & Write and honestly, I can’t wait for the next one.
    Lily gently untangled the chaos in my head and turned it into a colour-coded plan I could actually use.
    Running two businesses, volunteering, and raising three kids means my brain never stops but in just 30 minutes, Lily brought the clarity I didn’t know I needed.
    Everyone needs a Lily.
    Chrissie Williams
    Penguin Internet
  • My biggest concern before hiring Lily was that my instructions wouldn’t be followed. But I was pleasantly surprised — she stuck to the brief perfectly. Any changes I requested were handled quickly and efficiently. Lily is attentive, responsive, and truly reliable. If you’re looking for someone who listens, takes action, and gets the job done right the first time, I wouldn’t hesitate to recommend her.
    Seema
    Wild Sense

I Believe

You’re overloaded.

You’re not behind, you’re running a whole business (and a life).
The mental tabs, the half-finished plans, the constant “what am I forgetting?”, it’s no wonder you’re feeling stuck.
You don’t need more hustle. You need clarity, structure, and support that actually works for your brain.

I’m Ready for Support
Lily Attwell-Rowan holding waffles in front of her eyes

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